At Grandparents.com, I designed and implemented an entirely different design language to the site resulting in better user experiences, deeper engagement, lower bounce rates and more effective advertising. I redesigned the site from top to bottom - quickly and cost effectively. My mentorship of the creative team produced a creative department capable of being creative directors in their own right. My time at Grandparents.com has lead me to a thorough understanding of our audience and the way it interacts online, this enabled me to conceive and execute a complete site redesign that helped dramatically grow the audience, page views, and time spent on site while diminishing the bounce rate.
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