Grandparents are so much cooler than you'll ever be, for reals.

At Grandparents.com, I designed and implemented an entirely different design language to the site resulting in better user experiences, deeper engagement, lower bounce rates and more effective advertising. I redesigned the site from top to bottom - quickly and cost effectively. My mentorship of the creative team produced a creative department capable of being creative directors in their own right. My time at Grandparents.com has lead me to a thorough understanding of our audience and the way it interacts online, this enabled me to conceive and execute a complete site redesign that helped dramatically grow the audience, page views, and time spent on site while diminishing the bounce rate.
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Oddcast, the company of avatars.

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At Oddcast I built business by concepting ideas for clients and following through with design work that resulted in sales. By designing for the various Oddcast technologies, I would invent new ways of displaying and showing how and what it could do. My job was always to make the complex technology seem transparent to the end user.

Below are a few examples, like Alicia Keys' personal audio avatar blog, that she would post to her fans while on the road. 

G2 Interactive

As the Creative Director my duties

included leading the Creative Department at G2. This

included voicing the Department's group vision, its needs, and

views to management. Perform administrative aspects for

the dept. such as performance reviews, project resourcing,

hiring, recruiting, and utilization. Work on billable projects,

oversee and foster critiques for all projects.

Clients include: Campbell’s, Prego, Pepperidge Farms Cookies, 
V8 Juices, Pace Salsa, GMAC, Merrill Lynch, Alcoa, Kumho Tires, Chase Credit cards, Master Foods, M&Ms, Snickers, Starburst, 3Musketeers, Pepperidge Farms Goldfish, Sony Pictures Classics.

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Become an M&M

 

Campbell's Soup Site.

  

Pepperidge Farms Cookies.

Kumho Tire Instant Message skin. 

S3 Creative Director, lots of cars and more.

While at S3 my responsibilities included leading the Creative Department. This included voicing the Creative Department’s group vision, its needs, and its views to management and the rest of the company. Perform administrative aspects for the dept. such as performance reviews, project resourcing, hiring, recruiting, utilization, and purchasing. Plan and pave the path for the individual Designers career paths. Work on billable projects, oversee and foster critiques for all other projects.

Clients include: BMW, Aston Martin, Jaguar, MINI, Land Rover, Eight O Clock Coffee, 180's, 267 Liquor, Jaeger LeCoultre Watches, Wyndham Hotels, Avaya, Dior, Chanel, Calvin Klein.
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WEA Warner/Elektra/Atlantic

As the Creative Director of WEA my responsibilities included all aspects of design and production of print, video, packaging and www design for major recording music distributor. All in-store retail merchandise, trade show and sales material. Supply materials to a national sales force of 90+ employees. Collaborate with third party marketing partnerships. Artists campaigns: Metallica, Linkin Park, Bonnie Raitt, Ti, Twista, Damien Rice, Static X, Madonna, Cher and many others.

The list of WEA labels.

Rare Medium Inc.

At Rare Medium NYC I was part of the original core employees that launched the company from a few people in a one room office, to having 9 locations across the country with over 1,000 employees and going public.  I was the Director of Visual Design. My responsibilities included overseeing 23 Visual Designers. Web based interface design, strategic and conceptual development of fortune 1000 sites through development and delivery. Represent the Dept. at large and its individuals. Perform administrative aspects for the dept. such as performance reviews, project resourcing, hiring, recruiting, utilization, and purchasing. Plan and pave the path for the individual Designers career paths. Work on billable projects and oversee and foster critiques for all other projects.  

Clients include: Balduccis.com, PaineWebber Corp.wide intranet, 
J.P. Morgan Asset Management Portal, Sony Freq site, various 
Sharp Electronic sites, Pfizer, Lucent, Muze.com SmartOnline.com, 
ExpertCommerce, and others.
 

Those People

Principal
Those People was a collaborative Graphic Design studio with partner Rebecca Mendez. Our clients included: University of California Los Angeles School of Architecture, Rice University School of Architecture, Capitol Records, Rhino Records, Go2net Inc., Art Center College of Design, Whitney Museum, Rizzoli books.

go2net, my www adventure begins.

Was one of the original founders that helped create Go2net (NASDAQ: GNET merged to INFSP) At the time Go2net was the 12th most trafficked site on the internet. Was instrumental in developing the information architecture and graphical look and feel of go2net's suite of niche web sites that include: StockSite.com (now Silicon Investor), PlaySite.com, MetaCrawler.com. WebMarket and Hypermart. Oversaw a group of 4 designers. This was my first foray in to the world wide web.

Rhino Records, Art Director/Designer

As a Designer and Art Director at Rhino I was  responsible for design, concept and production of music packaging of CDs and CD box sets. 

Artist Titles include: John Coltrane The Heavyweight Champion (Grammy nominated for packaging), Curtis Mayfield The Curtis Mayfield Story, Les McCann & Eddie Harris Swiss Movement, The Cars Anthology Just What I needed, Iron Butterfly In-A-Gadda-Da-Vida, Emerson Lake and Palmer Brain Salad Surgery, National Lampoon The Best of Radio Hour and many many more.

Siegel & Gale LA, buttoned-up corp. identity

As Graphic Designer at Siegel Gale I was responsible for design, concept and production of corporate identity collateral materials for fortune 500 companies. Clients included: Simpson paper Company promotions, Trans America Life Insurance corporate identity system, SweetSource Interactive Packaging system, Siegel & Gale's global interactive capabilities program, National Semi Conductor's annual report.

Art Center College of Design (Professor)

Professor / Instructor
At Art Center I taught Interface Design to Master of Fine Arts students and undergraduate students. Focus was on visual design, composition, interaction design and technology solutions for various new medias. Also taught Advanced Typography and Information Design classes in the Graphic Design Department for a total of five years part time. On occasion I would Design promotional collateral for the school.

 

April Greiman Inc. my 1st job in Design

Graphic Designer

April Greiman gave me my first job out of school. I was responsible for design, concept and production of printed collateral and architectural graphics. Clients include: Cerritos Center for the Performing Arts, Southern California Institute of Architecture work book published by Rizzoli, Roto-ndi/redroto, Michael Rotondi architectural design exhibit, The Gap in-house newsletter, Gap Rap, Microsoft Television campaign.

 

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Worked @... online agencies, design offices, .coms and institutions listed from the latest to the first.

Done work for... the long and winding list of clients, companies, brands and people I've designed, art directed, and worked with.

Schooled @... and what degrees.

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